If Warren Buffett Owned A Shop

If Warren Buffett Owned A Shop

Warren Buffett’s biography ‘The Snowball’ shows that small beginnings can become huge. He started with a paper round and became the richest man in the world.

It wasn’t all plain sailing. He bought Berkshire Hathaway which was a failing textile business and it was by his own admission a bad investment. But he made it work.

His main rules of investing are 1. Don’t lose money and 2. Don’t forget rule number one.

But of course, even Warren Buffett loses money.

He has started on the same slippery slope that would have derailed many investors. The difference is he got off the slope.

To often we start a project, see it going badly but continue because of all the sunk costs.

This reminds me of an ecommerce site I used to run. I had ploughed money and time into the business and I had got it to about 1k a month in profit, but it wouldn’t budge.

It had a design flaw that meant it was positioned to fail.

Nothing I could do.

I should have closed the business and focused on the other businesses I had that made a lot more money.

But I didn’t

Why, sunk costs!

It was only when the site died, meaning a complete rebuild did I kill it.

Looking back, I could have probably worked three days a week and been as successful as I am and spent the other two on the beach.

Sure, you need to start new things and try out different ideas, but we tend to hang onto loser’s way too long.

So, drop your sunk costs and losing projects and run with your winners.

Give those winners all your time and spend a little more time at the beach.

Watch our case study video on some of the ‘winners’ and what they did to get there http://go.markhammersley.co/get-started


Mark (Snowball) Hammersley

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Hammersley Brothers

Ian and I have been working at the coal face of Ecommerce for 15 years and have recently started to mentor and teach others how to grow Ecommerce revenue.

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