Ecommerce: The Metrics That Mislead Ecommerce Brands
In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google […]
Will Your Product Sell? How to Validate & Spot a Scalable Winner
Most ecommerce brands fail because the product was never right to begin with. In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product: What’s the best way to validate a new product idea? How do you know if it has the potential to scale […]
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit? In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face: What advantage do we have as small business owners to compete with big-budget brands […]
Ecommerce: Listeners’ Questions Part 3
In this Q&A episode, we tackle three questions that could make or break your ecommerce growth: Should you build a brand you’re passionate about — or go where the gap is? What should you do if you’re bleeding money every day? What are the biggest mistakes founders make when trying to scale? This […]
Ecommerce: Listeners Questions Part 2
In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice: 1. Why stick to one channel until it’s maxed out?, 2. What should you do when you’ve got too much stock to shift?, 3. How would we build a large email list […]
Ecommerce: Listeners Questions Part 1
Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer. 💬 “How much should I spend on ads?” We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down. 💬 “Who should I hire first when I […]
The 3 Things That Accelerate Profit Velocity
Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth. In this episode, Mark and Ian unpack: •Why spending more can actually reduce your risk, •The surprising trade-off between ROAS and growth rate, •How to find your optimal spend level based on contribution margin, •Why most […]
The Truth About Ecommerce Email: Why You’re Leaving Money on the Table
Most ecommerce brands are getting email wrong — and it’s costing them a fortune. In this episode, Mark and Ian break down: • Why most brands under-capture emails (and how to fix it fast) • The real job of email (hint: it’s not just retention) • How to time your emails around buying mode and […]
Best Ecommerce Websites Right Now (And What They Get Perfectly Right)
What makes an ecommerce website truly work — and why do some brands dominate while others flop? In this episode, Mark and Ian dive deep into: • The ecommerce websites we keep coming back to and why • How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks • How […]
The Only 3 Numbers You Need to Scale an Ecommerce Brand
In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them. You’ll learn: •How to predict monthly revenue in real-time (not after it’s too late) •Why your overall ROAS is the single most important number […]
How to Survive (and Win) in the Chaos: Tariffs, Weather, and the New eCommerce Reality
What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond. In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your […]
Cutting Through The BS – AI and Ecommerce
This week, we’re diving into AI in e-commerce, how we’re using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let’s get started. P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business: […]