This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it’s almost never because Meta or Google “doesn’t work anymore”.
In this episode, Mark and Ian break down:
- Why around 80% of “ad problems” have nothing to do with ads
- How your margin, AOV, and LTV quietly set the ceiling for Meta and Google
- What actually happened when we spent $190k and turned it into $1m
- Why scaling ads starts with fixing the business model, not the creative
- The story of a brand that went from £1m to £30m by changing one product decision
- How simplifying your offer can double AOV and suddenly make scale possible
- Why Meta doesn’t owe you results — and what it actually wants from you
If you’ve been blaming your agency, chasing new creatives, or tweaking buttons, hoping scale will magically appear, this episode is the reset.
P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let’s talk about accelerating your growth – https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book – https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too – https://www.facebook.com/groups/924567391291786
