Ecommerce: Listeners Questions Part 2
In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice:  1. Why stick to one channel until it’s maxed out?, 2. What should you do when you’ve got too much stock to shift?, 3. How would we build a large email list […]
Ecommerce: Listeners Questions Part 1
Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer.  💬 “How much should I spend on ads?” We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down.  💬 “Who should I hire first when I […]
The 3 Things That Accelerate Profit Velocity
Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth. In this episode, Mark and Ian unpack: •Why spending more can actually reduce your risk, •The surprising trade-off between ROAS and growth rate, •How to find your optimal spend level based on contribution margin, •Why most […]
The Truth About Ecommerce Email: Why You’re Leaving Money on the Table
Most ecommerce brands are getting email wrong — and it’s costing them a fortune. In this episode, Mark and Ian break down: • Why most brands under-capture emails (and how to fix it fast) • The real job of email (hint: it’s not just retention) • How to time your emails around buying mode and […]
Best Ecommerce Websites Right Now (And What They Get Perfectly Right)
What makes an ecommerce website truly work — and why do some brands dominate while others flop? In this episode, Mark and Ian dive deep into: • The ecommerce websites we keep coming back to and why • How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks • How […]
The Only 3 Numbers You Need to Scale an Ecommerce Brand
In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them. You’ll learn:  •How to predict monthly revenue in real-time (not after it’s too late) •Why your overall ROAS is the single most important number […]
How to Survive (and Win) in the Chaos: Tariffs, Weather, and the New eCommerce Reality
What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond.  In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your […]
Cutting Through The BS – AI and Ecommerce
This week, we’re diving into AI in e-commerce, how we’re using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let’s get started.  P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business:   […]
Ecommerce: Listeners Questions Part 2
In this podcast, we dig into the second part of listeners questions. How to get past 5 million.  How to raise finance and when. How Meta creative is changing. Plus more questions and answers. P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business:   1. […]
Ecommerce: Listeners Questions March 2025
In this episode, we answer the most burning questions our listeners have asked us. Part 1, and Part 2 are next week. Enjoy.  P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let’s […]
The Biggest Misconception in Ecommerce
In this week’s podcast, Mark and Ian dive into the biggest misconceptions in ecommerce. How this misconception trips up most ecommerce owners and how not to make this costly mistake. P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business:  1. Talk to us. Book a […]
Heaven vs. Hell: The Secret to Selling More on Your Ecom Store
Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heaven & Hell Strategy—a powerful framework that can double your conversion rates by positioning your store the right way. We’ll walk through real-life examples of how successful eCommerce brands tap into […]