What makes an ecommerce website truly work — and why do some brands dominate while others flop?
In this episode, Mark and Ian dive deep into:
• The ecommerce websites we keep coming back to and why
• How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks
• How weather, seasonality, and agility separate winning brands from slow, outdated ones
• Why your website must match your customer’s emotional need (problem-solving vs. desirability plays)
• The real hidden reasons some ecommerce brands scale to $10M+ fast
Perfect if you’re running an ecommerce brand, managing UX, or planning your next big store upgrade.
👉 Plus: You’ll hear quick critiques of sites like Dusk, Merry People, Healthspan, Buddy & Lola, Huel, Naked Wines, and more.
🎓 Learn how to adapt faster and grow smarter at hammersleybrothers.com
P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let’s talk about accelerating your growth – https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book – https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too – https://www.facebook.com/groups/924567391291786
