Where did the Hammersley Brothers Model actually come from?
In this episode, Mark and Ian Hammersley go back to the beginning and explain how their ecommerce model was built, the problems they were trying to solve, and the lessons that shaped the way they approach ecommerce today.
The story starts in 2008, when Mark and Ian were working with a group of ecommerce businesses during the financial crisis.
Some were growing quickly. Some were stuck. Others were failing.
The interesting part was that the difference was not always obvious from the outside.
Successful businesses do not necessarily have better websites, better advertising or better teams.
So Mark and Ian started looking deeper.
They wanted to understand what the businesses that successfully scaled had in common and what was missing from the ones that could not grow.
That process eventually became the foundation of the Hammersley Brothers Model.
In this podcast, they discuss how that model developed over time, how years of working with ecommerce businesses changed and refined it, and why the same core principles continue to shape how they approach growth today.
They also explore:
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How the Hammersley Brothers Model originally started
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What they learned from ecommerce businesses during the 2008 financial crisis
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Why did some businesses scaled while others stayed stuck?
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How the model developed from real ecommerce experience
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Why the fundamentals matter more than individual tactics
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The role of math, psychology and management
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Why different ecommerce businesses need different strategies
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How ecommerce has changed since the model was first developed
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Why cheap traffic and better technology are no longer enough
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How the model is still used to identify opportunities for profitable growth
This episode is a behind-the-scenes look at where the Hammersley Brothers Model came from and how nearly two decades of ecommerce experience helped turn it into the framework they use today.
Subscribe for more ecommerce strategy, scaling advice, Google Ads, Meta Ads, and practical business discussions from the Hammersley Brothers.
P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let’s talk about accelerating your growth – https://go.hammersleybrothers.com/apply-now/
2. Grab a copy of our book – https://gohigh.hammersleybrothers.com/get-the-book
3. Follow the Hammersley Brothers on Instagram and connect with e-commerce owners who are scaling too –
https://www.instagram.com/hammersleybrothers
