This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.
We’re kicking off with the most important one — and the one most brands get wrong:
👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time.
If your offer is just “10% off your first order,” and you’re wondering why your ROAS is falling off a cliff… this is for you.
Inside, we break down:
- Why the job of the recruitment offer isn’t to make profit — it’s to create momentum
- How to structure offers that lift AOV without tanking conversion rate
- Real examples from wine brands, supplement kits, and BOGOFs that crushed it
- Why you should stop giving your customers too many choices
- How to spot when your order value is the real problem (not your ads)
This episode is all about removing friction, getting the sale, and setting up a second one.
P.S. Whenever you’re ready… here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let’s talk about accelerating your growth – https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book – https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too – https://www.facebook.com/groups/924567391291786
