Ecommerce Sites Doing Bettween 5 Million and 20 Million – Where To Focus
What should an ecommerce founder actually focus on once the business reaches 5 million in annual revenue? In the fifth episode of our ecommerce growth series, we explain how the founder’s role, financial priorities and growth strategy must change as the company moves from 5 million to 20 million. At this stage, tiny improvements can […]
The 1 Million to 5 Million Ecommerce Trap That Kills Your Profit
This week on the Hammersley Brothers Ecommerce Podcast, we continue our five-part series on the stages of ecommerce growth. In part four, we explain what really changes when an ecommerce business grows from 1 million to 5 million per year. This can be one of the most exciting stages of growth, but it is also […]
Ecommerce: The 500K To 1 Million Ecommerce Scaling Problem
Welcome back to the Hammersley Brothers eCommerce Podcast and our series on the different stages of ecommerce growth. Â In this episode, we look at the 500K to 1 million stage. Â This is the point where ecommerce founders often think they need more traffic, more products, more channels, more campaigns, and more complexity. But […]
The 100K to 500K Ecommerce Trap Most Brands Fall Into
This week on the Hammersley Brothers eCommerce Podcast, we continue our series on the stages of ecommerce growth. Â After covering the 0 to 100K stage last week, this episode focuses on the next major step: growing from 100K to 500K per year. Â This is where many ecommerce businesses start to feel like they […]
Why Most eCommerce Brands Never Get Past Their First 100k
This week on the Hammersley Brothers eCommerce Podcast, we start a new series breaking down the key revenue stages every eCommerce business goes through. Â In this episode, we focus on the 0 to 100k revenue per year stage, the point where most eCommerce businesses begin, and where many get stuck. Â We explain why […]
The 5 Stages of eCommerce Growth and What To Focus On At Each One
Most eCommerce advice fails because it’s aimed at the wrong stage of business growth. What works for a $10M brand can be completely irrelevant for a business doing $100K. In this episode, Mark and Ian break down the different stages of eCommerce growth and explain why knowing what to focus on next is one of […]
What Million Dollar eCommerce Brands Talk About Behind Closed Doors
This week on the Hammersley Brothers eCommerce Podcast, we reveal the real conversations happening inside fast-growing eCommerce brands.  After speaking with our coaches and reviewing dozens of businesses, we break down the common themes that keep appearing in companies scaling from 7 figures to 8 figures and beyond.  In this episode:   • […]
The Ecommerce Forecasting Mistake That Kills Growth
This week on the Hammersley Brothers Ecommerce Podcast, we dive into one of the most overlooked parts of scaling an ecommerce business properly: stock forecasting. Most founders think forecasting is just spreadsheets and guesswork. In reality, it’s one of the biggest drivers of growth, cashflow, profitability, and momentum. In this episode, we discuss: Why stock […]
The Ecommerce Mindset Shift That Changes Everything
This week on the Hammersley Brothers Ecommerce Podcast, we talk about the mindset traps that stop ecommerce founders from scaling and what actually separates the brands that break through from the ones that stay stuck. Inspired by a conversation with one of our Level 1 members, we unpack what it really feels like when you’re […]
How Bad Hires Quietly Destroy Ecommerce Businesses
This week on the Hammersley Brothers eCommerce Podcast, we’re tackling a topic we haven’t covered before — but one that can have a massive impact on the growth of your business: Hiring the wrong person, team member, or agency. In eCommerce, the wrong hire doesn’t just cost you money. It can slow momentum, create bad […]
Ecommerce: Revenue Per Visitor Explained
This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads. It’s not always a traffic problem. It’s usually a revenue per visitor problem. Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and […]
Thinking About Buying an Ecommerce Business? Watch This First
Buying an ecommerce business can look straightforward on the surface.The revenue looks good. The brand looks decent. The seller talks about “huge potential”. But this is where people get caught out. What matters is not what the business looks like from the outside. It’s what is really going on underneath. The numbers. The margins. The […]