The Ecommerce Businesses Worth Millions
Most ecommerce businesses are not worth investing in. Â Not because they are bad businesses. Â But because they are structurally broken. Â In this episode, Mark and Ian break down what actually makes an ecommerce business investable and why only a small percentage truly stands out. Â They cover: Why do only 1 in […]
Ecommerce: The Stock Mistake Killing Your ROAS
If your best products are out of stock, your ads are going to struggle. It does not matter how much product you have sitting in the warehouse. If the products that actually drive new customer sales are missing, performance gets hit hard. In this episode, Mark and Ian continue their 80:20 conversation and dive into […]
Ecommerce: The 80:20 Product Rule
Most ecommerce brands think that more products mean more sales. Usually, it means more complexity, more stock problems, more cash tied up, and worse performance. In this episode, Mark and Ian unpack one of the biggest truths in ecommerce growth: A small number of products usually drive the vast majority of the revenue. They break […]
Ecommerce: Stop Killing Your Ads
This is Episode 5 in our series on why your ads are not scaling, and this one is about something most ecommerce owners do without even realising. They panic. One bad day. One bad week. ROAS dips. Sales wobble. And suddenly, they are changing budgets, fiddling with campaigns, second-guessing the platforms, and essentially resetting the […]
Ecommerce: Your Follow Up Game Is Limp And It’s Killing Your ROAS
Episode 4 of our 5-part series on why your ads aren’t scaling. Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always feel capped because you are paying to create interest and then doing nothing to […]
Ecommerce: Your Ads Are Boring And Facebook Is Punishing You
Episode 3 of our 5-part series on why your ads aren’t scaling. Most people think scaling means new creatives, new targeting, new hacks. But the real issue is usually this: your ads don’t support the platform’s model, so the platform restricts your reach and quietly pushes you into the same tired audience over and over […]
Ecommerce: Your Landing Pages Are Killing Your Ads
Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working. Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance. In this episode, we break down: Why do we always start with landing pages, not a […]
Ecommerce: Why Your Ads Aren’t Scaling: Part 1 of 5
This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it’s almost never because Meta or Google “doesn’t work anymore”. In this episode, Mark and Ian break down: Why around 80% of “ad problems” have nothing to do with ads How your margin, AOV, […]
Ecommerce: How We Really Scale to $10 Million — Part 2
This podcast is the second half of our fastest, most repeatable path to $10 million in revenue. Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall. Mark and Ian break down what really moves the needle once traffic is flowing: Why email isn’t “retention”, it’s the engine that […]
Ecommerce: The Fastest Way To 10 Million In Ecommerce In 2026
In today’s podcast Ian and I set ourselves the task of using the Hammersley Brothers model to get to 10 million a year as fast as possible.  What we would do and why.  How to scale using the model, how we think about growth and how this applies to 2026. P.S. Whenever you’re ready… here […]
New Podcast: Everyone’s suddenly talking about 2026.
AI this. GEO that.“New hacks.” “New secrets.” Most of it is noise. In this episode, Ian and I break down what actually matters heading into 2026 — based on what really happened in 2025 across real brands, real numbers, and real P&Ls. No hype. No crystal balls. Just patterns we’re already seeing. We cover:  […]
Ecommerce: The Year Ecommerce Got Back to Normal
This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up. Was it the comeback year we thought it would be? Mark and Ian break down: Why 2025 was the first “normal” ecommerce year since Covid How disruptive, lean brands […]