What Million Dollar eCommerce Brands Talk About Behind Closed Doors
This week on the Hammersley Brothers eCommerce Podcast, we reveal the real conversations happening inside fast-growing eCommerce brands.  After speaking with our coaches and reviewing dozens of businesses, we break down the common themes that keep appearing in companies scaling from 7 figures to 8 figures and beyond.  In this episode:   • […]
The Ecommerce Forecasting Mistake That Kills Growth
This week on the Hammersley Brothers Ecommerce Podcast, we dive into one of the most overlooked parts of scaling an ecommerce business properly: stock forecasting. Most founders think forecasting is just spreadsheets and guesswork. In reality, it’s one of the biggest drivers of growth, cashflow, profitability, and momentum. In this episode, we discuss: Why stock […]
The Ecommerce Mindset Shift That Changes Everything
This week on the Hammersley Brothers Ecommerce Podcast, we talk about the mindset traps that stop ecommerce founders from scaling and what actually separates the brands that break through from the ones that stay stuck. Inspired by a conversation with one of our Level 1 members, we unpack what it really feels like when you’re […]
How Bad Hires Quietly Destroy Ecommerce Businesses
This week on the Hammersley Brothers eCommerce Podcast, we’re tackling a topic we haven’t covered before — but one that can have a massive impact on the growth of your business: Hiring the wrong person, team member, or agency. In eCommerce, the wrong hire doesn’t just cost you money. It can slow momentum, create bad […]
Ecommerce: Revenue Per Visitor Explained
This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads. It’s not always a traffic problem. It’s usually a revenue per visitor problem. Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and […]
Thinking About Buying an Ecommerce Business? Watch This First
Buying an ecommerce business can look straightforward on the surface.The revenue looks good. The brand looks decent. The seller talks about “huge potential”. But this is where people get caught out. What matters is not what the business looks like from the outside. It’s what is really going on underneath. The numbers. The margins. The […]
5 Things Ecommerce Owners Need To Get Right Now
In our latest podcast episode, we unpack five distinct areas that ecommerce brands should focus on right now. Why now? Because market conditions are shifting quickly, demand is less predictable, and AI is changing both the cost and complexity of execution. Pre-developing weather-related campaigns Brands can no longer afford to wait and react. The businesses […]
The Ecommerce Businesses Worth Millions
Most ecommerce businesses are not worth investing in. Not because they are bad businesses. But because they are structurally broken. In this episode, Mark and Ian break down what actually makes an ecommerce business investable and why only a small percentage truly stands out. They cover: Why do only 1 in 10 ecommerce businesses have […]
Ecommerce: The Stock Mistake Killing Your ROAS
If your best products are out of stock, your ads are going to struggle. It does not matter how much product you have sitting in the warehouse. If the products that actually drive new customer sales are missing, performance gets hit hard. In this episode, Mark and Ian continue their 80:20 conversation and dive into […]
Ecommerce: The 80:20 Product Rule
Most ecommerce brands think that more products mean more sales. Usually, it means more complexity, more stock problems, more cash tied up, and worse performance. In this episode, Mark and Ian unpack one of the biggest truths in ecommerce growth: A small number of products usually drive the vast majority of the revenue. They break […]
Ecommerce: Stop Killing Your Ads
This is Episode 5 in our series on why your ads are not scaling, and this one is about something most ecommerce owners do without even realising. They panic. One bad day. One bad week. ROAS dips. Sales wobble. And suddenly, they are changing budgets, fiddling with campaigns, second-guessing the platforms, and essentially resetting the […]
Ecommerce: Your Follow Up Game Is Limp And It’s Killing Your ROAS
Episode 4 of our 5-part series on why your ads aren’t scaling. Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always feel capped because you are paying to create interest and then doing nothing to […]